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Fluence LED lighting technology selected for the first Missouri facility licensed to grow and manufacture medical cannabis under one roof

AUSTIN, Texas & ROCK HILL, Missouri – Fluence by OSRAM (Fluence), a leading global provider of energy-efficient LED lighting solutions for commercial cannabis and food production, and Proper Cannabis (Proper), a Rock Hill, Missouri-based cannabis breeder and Manufacturer, today announced the company’s use of Fluence’s LED lighting solutions across Proper’s grow facility.

Proper is headquartered in the booming cannabis market in Missouri and operates a 90,000 square foot cannabis cultivation and manufacturing facility. In early 2021, the fully vertical medical marijuana company became the first to receive a government license to grow and manufacture cannabis in the same location. When designing plans for its facility, Proper identified Fluence LED technology as a priority for the company’s growing strategy. Today, Fluence spotlights illuminate 20,000 square feet of cannabis canopy in Proper’s grow rooms, enabling the company to improve plant production and create a variety of medicinal products under three unique brands.

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“We observed LED lighting trends in Colorado for years, learned the power and potential of the technology compared to HPS systems, and brought that knowledge back to our home state – the emerging Missouri market,” said Matt LaBrier, COO and co-founder of Proper. “Fluence has always stood out as the leading expert in LED lighting. Working with trusted experts at Fluence has not only produced results that continue to exceed our expectations, but has also allowed us to focus intensely on efficient growing practices that align with our ultimate goal of making the lives of Missouri people through medicinal cannabis improve.”

Proper’s first cycle of cultivation under Fluence lighting exceeded expectations. The first harvest yielded 10 percent more biomass than expected at around 60 grams per square foot. Fluence’s LED solutions have also mitigated the heat and microclimate issues farmers have struggled with in the past under older lighting systems. After the successful first harvest, Proper presented its products to customers in Missouri on April 20, 2021.

“The team behind Proper Cannabis is an incredible example of how the cannabis industry is constantly evolving, advancing and embracing the technologies of the future,” said David Cohen, CEO of Fluence. “We are delighted to be working with a team that – through years of growing their own – recognizes the proven benefits of integrating LED technology into their cannabis operations. We look forward to helping Proper in their efforts to make the best medicine and improve the lives of patients in Missouri. ”

Proper also earned more than $ 500,000 in discounts through its innovative use of LED lighting technology and other facility enhancements. The Proper team used their discount to create additional efficiency and automation processes in their facility, including installing state-of-the-art air purification measures to protect against pathogens and contribute to an overall healthier growing environment.

More information about Fluence can be found at More information about Proper can be found at

About Fluence from OSRAM

Fluence Bioengineering, Inc., a wholly-owned subsidiary of OSRAM, develops high-performance, energy-efficient LED lighting solutions for commercial crop production and research applications. Fluence is a leading LED lighting provider in the global cannabis market and is committed to enabling more efficient crop production with the world’s leading vertical farms and greenhouse producers. Fluence’s global headquarters are located in Austin, Texas with its EMEA headquarters in Rotterdam, the Netherlands. You can find more information about Fluence at

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About real cannabis

Proper Cannabis is a fully vertical medical marijuana company in the state of Missouri with a vision to lead and inspire our community through the power of cannabis. Proper is driven by award-winning growers, handpicked genetics and a careful human touch – all of which ensure a consistently high standard of quality. From heirloom strains to the latest exotic, our premium flower is grown for potency, optimal yield, and superior terpene production to meet customer needs and preferences.

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Correct, Spencer Pernikoff